The San Diego Animal Support Foundation (SDASF) is a volunteer-driven organization promoting pet adoption and responsible care. Despite offering great events and resources, their inefficient website has limited engagement and impact.

We structured the redesign around their core objectives to create a strong foundation.

We drew inspiration from other organizations supporting animals...

...to create a moodboard and style guide.

We identified three distinct stakeholder groups and built the new information architecture around their user flows.

We reduced the navigation from 10 tabs to 7 and optimized each page for both mobile and desktop.

Despite the extensive content, we created intuitive groupings, modernized the branding, and developed a mobile version of the site.

These improvements led to faster, more efficient interactions across all stakeholder groups, resulting in more volunteers, events, donations, and pets adopted.