Cole Biehle - My Work

UX RESEARCH/DESIGN

✪ Project Objectives: Learn more about user behaviors pertaining to the acquisition, organization, and retrieval of information. Test potential features and enhance existing functionalities for Google Search, Google Lens, and the Google App. (Six total studies).
✪ My Role: UX Researcher & Designer
✪ My Contributions: Performed research design, analyzed data, designed and wrote reports, and presented to the Google teams.

2022 - PRESENT
2 YEARS

Google

✪ Project Objectives: Explore diverse demographics' fitness, health needs, and habits. Deepen the understanding of target users for Amazon Halo, a health and wellness product. (Research was discontinued).
✪ My Role: UX Researcher
✪ My Contributions: Performed research design, created screeners and interview guides, and facilitated participant recruitment.

2023 - 2023
3 MONTHS

Amazon

✪ Project Objectives : Delve into consumer priorities, specifically focusing on aspects like style, price, and comfort during the shopping experience. Understand consumer preferences and associations with various retailers.
✪ My Role: Market Researcher
✪ My Contributions: Formulated screeners and surveys, supported participant recruitment, and created Figma wireframe suggestions for multiple Nike mobile apps.

2023 - 2023
2 MONTHS

Nike

✪ Project Objectives: Innovate the Microsoft Teams application, with a specific focus on enhancing functionality for international calling. Investigate current user practices, identify pain points, and gather insights to improve the overall user experience.
✪ My Role: UX Researcher
✪ My Contributions: Salvaged interview recordings, analyzed data, and communicated insights.

2023 - 2023
2 MONTHS

Microsoft

✪ Project Objectives: Examine the lifestyles of individuals across various demographics. Gain a better understanding of how these lifestyle factors contribute to the selection of a specific card and its tier within the American Express offerings. (Two total studies).
✪ My Role: Market Researcher
✪ My Contributions: Moderated participant interviews, conducted analyses, reported findings, and presented them to the teams.

2022 - 2023
8 MONTHS

American Express

✪ Project Objectives: Acquire Riot Games as a client for Mindswarms, a market research agency. Learn about the treatment of specific groups within the gaming space, gathering information about their stories, backgrounds, and experiences. (Mock study).
✪ My Role: Lead UX Researcher
✪ My Contributions: Performed end-to-end UX research by crafting screeners and interview guides, supporting recruitment, performing analyses, and presenting insights in a report.

2023 - 2023
3 MONTHS

Riot Mock Study

✪ Project Objectives: Provide UX design feedback during concept testing for new features across YouTube, YouTube Shorts, and YouTube Ads. Enhance community building and increase engagement within the platform. Understand user viewing habits, informing the development of systems that better support creators. (Five total studies).
✪ My Role: UX Researcher & Designer
✪ My Contributions: Supported group interviews, pulled insights, wrote reports, and built designs to communicate suggestions.

2023 - PRESENT
1.5 YEARS

YouTube

✪ Project Objectives: Comprehend the sustainability goals and existing workflows of companies that could potentially be target users for the Earth Engine platform.
✪ My Role: Market Researcher
✪ My Contributions: Aided the interview process, performed data anaylses, pulled insights, wrote and designed the report.

2022 - 2023
3 MONTHS

Google Earth Engine

✪ Project Objectives: Delve into the intricacies of gesture navigation, enhancing its intuitiveness for future iterations of Google Pixel phones. This was conducted on over 200 partipants.
✪ My Role: Lead UX Researcher
✪ My Contributions: Led data analyses and insight generation, designed and built the report, and presented findings.

2022 - 2023
5 MONTHS

Google Pixel

✪ Project Objectives: Enhance the functionality and accessibility of the current app, exploring potential new features, and soliciting opinions on competitors to inform strategies for differentiation and standing out in the market. (Two total studies).
✪ My Role: UX Researcher & UX Designer
✪ My Contributions: Supported data collection from interviews, performed data analyses, wrote the findings in reports, and provided design improvement solutions.

2023 - 2023
6 MONTHS

YouTube Music

✪ Project Objectives: Comprehend current user behaviors and identifying features that would most benefit them. Explore the level of customizability that could be offered to users while maintaining the recognition of the Google brand.
✪ My Role: UX Researcher
✪ My Contributions: Analyzed data, pulled insights, designed and built the report, and presented findings to the team.

2023 - 2023
4 MONTHS

Google Assistant

✪ Project Objectives: Enhance the workflow and user experience (UX) of Google Ads. Speak with businesses that had previously utilized their services, gaining insights into their campaign planning processes and evaluate the effectiveness in meeting marketing objectives.
✪ My Role: UX Researcher
✪ My Contributions: Supported the moderator, analyzed data, pulled key findings, wrote and designed the report.

2022 - 2023
3 MONTHS

Google Ads

✪ Project Objectives: Refine the functionality and core features of the product. Elevate the usability and accessibility of both mobile and desktop prototypes.
✪ My Role: Lead Product Designer
✪ My Contributions: Led end-to-end UX research including research design, recruitment, moderation, analyses, reporting, and presenting to stakeholders. Designed mobile and desktop prototype iterations in Figma. Secured Series A funding.

2023 - 2023
1 YEAR

Zelig

✪ Project Objectives: Build a website aimed to optimize productivity by facilitating easy access to processes, templates, and resources. Serve as a dynamic platform fostering a sense of community among the company's remote workforce.
✪ My Role: UX Researcher & Web Developer
✪ My Contributions: Led the development and maintenance of the internal website for Mindswarms, a market research agency. Contributed to their most successful year, with a 3x growth in total projects.

2022 - 2023
1 YEAR

MindSwarms

Managed the market research and User Experience Research (UXR) for a stealth startup focused on developing a virtual fashion try-on and styling tool utilizing generative AI. Conducted comprehensive end-to-end research, including moderating sessions, to assess potential features and ensure accessibility across both desktop and mobile platforms. Iterated on the designs and pitched to stakeholders. The startup has recently attracted investors and been valued at $100 million.

- 2023 -

Student Startups 1

Developed and upheld the internal website for Mindswarms, a market research agency. The website was designed to enhance productivity by providing easy access to processes, templates, and resources. Additionally, it served as a platform to foster a sense of community among the company's remote workers.

- 2023 -

Student Startups 2

GRAPHIC DESIGN

✪ Project Objectives: Develop the branding identity for Cole-Powered Innovations, LLC, my own UX Research and UX Design business.
✪ My Role: Graphic Designer
✪ My Contributions: Ensured the logo's design was not only distinctive but also highly adaptable for colors and settings. Designed it to have multi-layered symbolism, representing a torch, my name (bottom to top), and a person wearing a crown.

2023 - 2023
2 MONTHS

LLC Branding

✪ Project Objectives: Create a distinctive and adaptive logo for a therapy and mental wellness business.
✪ My Role: Graphic Designer
✪ My Contributions: Collaborated with the client to create a logo that communicates their brand effectively and also serves as an interactive tool to display lesson progress, seasonal updates, and other tailored information for clients.

2020 - 2020
1 MONTH

Ground and Grow

✪ Project Objectives: Commissioned by Warren Reslife at UCSD, design stickers as incentives to encourage on-campus students to submit feedback forms.
✪ My Role: Graphic Designer
✪ My Contributions: Produced stickers resembling community achievements in video games, to become part of a larger series. Over 500 stickers were distributed during the quarter of their debut.

2020 - 2021
3 MONTHS

Warren Reslife

✪ Project Objectives: Commisioned by a student-run, non-profit organization at UCSD, update branding in order to fundraise for medical supplies in support of global outreach initiatives.
✪ My Role: Graphic Designer
✪ My Contributions: Updated all branding including multiple logos to be used on face masks, hats, stickers, and more. Over $2500 was raised.

2020 - 2020
5 MONTHS

MediCamp

✪ Project Objectives: Commisioned by a prominent cycling club in Arizona, modernize their primary logo, with a focus on ensuring its adaptability for use on stickers, apparel, and various merchandise to be sold at events.
✪ My Role: Graphic Designer
✪ My Contributions: Revamped the logo, resulting in $3000+ sales of merch to hundreds of members.

2022 - 2022
3 MONTHS

Cycling Merch

✪ Project Objectives: Commisioned by a prominent cycling club in Arizona, design distinctive branding for their competitive cycling kits. Create a unified and visually cohesive identity through matching cycling clothing and helmets.
✪ My Role: Graphic Designer
✪ My Contributions: Designed the logo, resulting in 500+ members having an increased sense of community for future races.

2022 - 2022
3 MONTHS

Competitive Cycling

✪ Project Objectives: Bring to life a long-standing concept by designing adorable animal characters engaged in mundane jobs. Create a whimsical universe that could be expanded upon in the future.
✪ My Role: Graphic Designer
✪ My Contributions: Developed various logo styles suitable for stickers, shirts, and other mediums.

2021 - 2021
2 MONTHS

Muffle Concept

✪ Project Objectives: Commisioned by a previous volunteer organization, develop a branding initiative on their LinkedIn alumni pages. Craft a logo and promotional materials aligned with the organization's core identity.
✪ My Role: Graphic Designer
✪ My Contributions: Designed multiple logos and images to be used across the page upon publication for their thousands of members.

2022 - 2022
3 MONTHS

Boys Team Charity

✪ Project Objectives: Create a visually compelling logo that would enhance advertisements and attract potential renters to the property. Focus on showcasing the scenic bay and nearby sailboats.
✪ My Role: Graphic Designer
✪ My Contributions: Designed a logo that the client was able to utilize on flyers, business cards, and other promotional materials.

2021 - 2021
1 MONTH

Sailbay Rental

✪ Project Objectives: Design a distinctive label for a batch of beer intended to be distributed as holiday gifts for friends and family.
✪ My Role: Graphic Designer
✪ My Contributions: Created the logo, printed hundreds of stickers and applied to the beer bottles, which added an engaging and official element to the final product.

2022 - 2022
2 MONTHS

Beer Labels

TYPOGRAPHY

✪ Project Objectives: Improve proficiency in balancing extensive text through the effective use of visual hierarchy by designing a poster for a potential upcoming event, aiming to evoke a serious ambiance.
✪ My Role: Typographer
✪ My Contributions: Received input from instructors and peers to iteratively refine the design, achieving a final version.

2020 - 2020
1 MONTH

Event Poster 1

✪ Project Objectives: Improve proficiency in balancing extensive text through the effective use of visual hierarchy by designing a poster for a potential upcoming event, aiming to evoke a fun ambiance.
✪ My Role: Typographer
✪ My Contributions: Received input from instructors and peers to iteratively refine the design, achieving a final version.

2020 - 2020
1 MONTH

Event Poster 2

✪ Project Objectives: Craft a connotative poster highlighting personality traits within strict constraints on the included elements.
✪ My Role: Typographer
✪ My Contributions: Designed posters that were showcased prominently at the university for multiple iterations to recieve formal critiques.

2022 - 2023
3 MONTHS

Connotative Poster

✪ Project Objectives: Create an exhibition poster for a theoretical upcoming event.
✪ My Role: Typographer
✪ My Contributions: Designed posters that were showcased prominently at the university for multiple iterations to recieve formal critiques.

2022 - 2023
3 MONTHS

Exhibition Poster